Whether you're looking to solve a debate at a bar or have pizza delivered to your hotel, research is all about being curious. This means we need to create content that mimics the way people talk, not just how people search. This is especially important on social media. Are you likely to speak in the same tone on Twitter as you would at, say, a conference? Advertising Continue reading below Give people what they want and need Amy tells a story where she worked for a newspaper and they fired several high-profile journalists the same day they suppressed the fishing report. What did people call from? The fish report - because that's what people wanted. But they needed (even if they didn't know it) well-researched and thorough reports. So sometimes what we think people want and what they need are not the same thing.
To understand the difference between wants and needs, think about what would make your customers curious about your image masking service brand. Respect your audience Amy points out that it's important not to sweep away all the enemies. Be sure to respond, but don't get defensive. The Daily Dot responded well to “haters” by asking questions to learn more about the complaints and, surprisingly, using goofy Facebook stickers. Although you sometimes meet people you just can't please, you can often turn haters into powerful fans. Advertising Continue reading below Although you sometimes meet people you just can't please, you can often turn haters into powerful fans. Daily Dot's Amy Vernon Lessons from the Search Engine Journal Newsroom Ryan Jones: The future is now Neural networks, like RankBrain, are about discerning patterns.
According to Ryan, no matter how RankBrain works, it doesn't matter what information is provided to it. What does RankBrain do? You type your query, it understands what you mean. For example, it understands that cars and automobiles are the same thing, and it understands that when you say "without", you cancel part of your query. Not a typical ranking factor Ryan disagreed with RankBrain being a ranking factor, at least in the sense we're used to. Ryan insists that Google never said it was a ranking factor, they said it was the "3rd most important signal contributing to results". Ryan highly recommended this article by Eric Enge of Stone Temple Consulting to learn more about RankBrain. SapientNitro's Ryan Jones #SEJSummit: The Future is Today from Search Engine Journal Grainger's Akin Tosyail: Integrating SEO and Content Marketing I focus on content marketing, so I was looking forward to seeing Akin's presentation. He gave a fantastic preset that included examples of how his team integrated SEO and content marketing and what the results were. Here are some of his main points.