Content technologies I can't live with them; can't live without them. How can marketers take advantage of promises while avoiding the pitfalls – or at least tip the scales in favor phone number list of promises?
We recently posed this question to people who spoke at the phone number list Smart Content Conference March 28-30 in Las Vegas. A warning came up time and time again: don't expect technology itself phone number list to solve your problems. As marketer Tom Fishburne recently stated, “Trying to make an organization 'customer-centric' through technology alone is pixie dust.”
You will find the phone number list advice of our speakers grouped under these headings:
Don't fall into the phone number list trap of using technology as a solution
Use artificial intelligence to deepen your knowledge, but not to replace it
Protect the phone number list security and privacy of customer data
Choose a technology you can fully utilize
Hire people who can get the phone number list most out of your systems – and the content put into them
Keep up with technological changes
Try before you buy
Don't fall into the trap of using technology as a solution
The phone number list promise is that technology enables humans to be better humans. This allows knowledge workers to better acquire and share their knowledge. It empowers designers to design, writers to write, and producers phone number list to produce content with better, faster, stronger, and more consistent output. It supports collaboration, data-driven results, visibility, accessibility, connectivity, and intelligence.
Common pitfalls to avoid when deploying content technology:
Be careful not to ask your team to change their processes too soon. Make life easier for your team; don't add more work to their day.
Keep it simple so people can use it with little pain.
For each person who will use the phone number list technology, answer this question: what does it bring to them?
Doesn't require a ton of administration.
Don't expect everyone to become an expert on the phone number list tool. The best tools allow users to be better at their jobs - by simply using the tool phone number list to do their job.
Make sure your buyers are talking with users. Someone making a purchasing decision for a new
Andrea Fryrear , Founder and Chief Content Officer, Fox Content |
The phone number list promise of automated personalization leads to a pitfall where marketers may feel they no longer need to work on the semantics and structure of their content. Manual effort is still required. The better you do this initial work, the better your personalization results. Even self-learning tools need human input. The tools aren't smart out phone number list of the box.